What is the Major Criteria for the Right Mobile Apps for Small Business?
Connecting – In traditional advertising it’s more about audience share. Considerations include number of readers, viewers and listeners. Mobile apps for small business take a different mindset. It’s all about relating to and creating a dialogue or exchange with your customers and prospects. You can start with what you have and grow your audience rapidly from there.
Sharing – Engagement is the new objective for “like” marketers. Creating interesting and fun content with your audience is a surefire way for your mobile apps for small business to succeed. While that is important the “holy grail” for your mobile apps for small business is for those who engage to share your content with their circle of friends.
Call to Action – While having fun is the frequent driver you’ll want to include a call to action that brings your audience one step closer to being a ready buyer for your products and services.
Here are some successful examples of mobile apps for small business:
A florist who polls mom’s in advance what their favorite collection they would like to receive for Mother’s Day. They receive the contest results that make it easy for them to share.
A bar and grill restaurant who sends a free appetizer or wine coupon out on a typical slow night around lunch time when they know everyone is sure to be checking their phone. They include a restriction for groups of 4 or more which encourages even more sharing among friends.
A health gym who promotes in their membership campaign a BMI (body mass indicator) tracker with points they can earn as they progress toward their choice of perks redeemable at the gym.
A realtor who shares new below market listings to select real estate investors. This powerful mobile app for small business shares an exclusive video tour with high resolution images of key property features 72 hours before the property is listed to the general public.
Type of Product or Service Is an Important Consideration for Mobile Apps for Small Business
Impulse buyers – Is there an entry point that engages immediate mobile traffic? The restaurant example above highlights how easy it is to relate to a naturally social and mobile product.
Knowledge – Is there more extensive information that must be gathered before making a purchase? Quizzes or trivia contests that position your product or service expertise favorably are excellent choices.
Experience – Does your opportunity create a memorable experience? How about the outdoor sports equipment store than could run a contest showing their fans posting their best mountain climbing images. Participants get a 10% off coupon they scan from their smartphone at the store. People love to share images of fun moments they are having with their favorite hobbies or interests
Social sharing – What about a contest that invites visitors to your Facebook business page? Just be sure you have fresh content on your page. After choosing to like the page you are eligible for a drawing for a $100 gift card. Offer lots of lower cost or free incentives that drive traffic to your store or service to encourage even more sharing.
With mobile apps for small business you are only limited by your creativity. There are a growing number of great examples available for every industry that you can begin with. It doesn’t take long to be an expert with just the right mix of mobile apps for small business that fit your exact needs.
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